One of the objectives of the Progressive Insurance Automotive X PRIZE is to provide visibility for the teams and their technologies. Over the past year, both the LOI Contenders and the competition have made a strong showing in the media.
The 2008 media relations campaign garnered significant media coverage. The vast majority of the stories have been positive and on message. From January 1 through December 31, 2008, the Prize received coverage on approximately 150 TV and radio stations across the globe, 100 national and international newspapers and 900 blogs and websites.
News of the competition was covered in 12 countries, including India, South Africa, Australia, the United Kingdom and British Columbia, although 95% of the stories in 2008 on the competition were generated out of the U.S.
The 2008 coverage equated to approximately 212 million print impressions, 299 million broadcast impressions and 650 million web impressions, totaling more than one billion impressions for the 2008 calendar year. The equivalent ad value was over $7 Million.
Additionally, of the 1200+ stories that mentioned the Progressive Automotive X PRIZE in 2008, 88% of those stories were overwhelmingly positive and in support of the Prize.
A brief snippet of where we were featured in 2008:
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TODAY Show (Viewership: 5,620,000)
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CNBC Closing Bell (Viewership: 226,000 )
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Fox & Friends. Fox News Channel (Viewership: 500,500)
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Rolling Stone
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Detroit Free Press (Circulation: 320,125)
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Associated Press (reach: N/A
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MSNBC.com (Visitors Per Month: 30,000,000)
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Automotive News (Circulation 81,085)
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Los Angeles Times (Circulation 1,055,076)
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Consumer Reports (Circulation 4,000,000)
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NPR’s On Point with Tom Ashbrook
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