Reaching out to the public about the Progressive Automotive X PRIZE is something that is always top of mind for us, and we are always on the lookout for new opportunities to bring the news about our competition to more people.
This year marked the 21st USA Today ad poll which ranks the popularity of all the Super Bowl commercials each year. What was once a newspaper poll that you checked out the day after the game is now a real-time experience with second by second responses from a panel of viewers. You can log onto a ton of websites to watch the commercials again and again- creating no-cost opportunities for those advertisers to continue to reach consumers long after the game is over.
Today, every aspect of the Super Bowl viewing experience is in real time across multiple screens. I know a few people who still just sit on their couch and watch a game with nothing more than the remote in their hand but I am no longer one of them. I found myself last night following a Facebook thread started by a friend in the media business asking if anyone had any favorite ads so far. Opinions were posted at a furious pace. I got a text message from another sports insider remarking that perhaps NBC wasn’t going to be too thrilled by the fact that The Boss said he was going to Disneyland- a competitor to the NBC-owned Universal Theme Parks. Another friend’s Twitter feed was a hilarious critique of the not-so-subtle marketing messages hitting us over the head all day- Intel sponsored 3D glasses anyone?
This hyper-connected, always-on media world presents many challenges even if you have the multi-tasking skills of a 12 year old - but it also provides constant opportunity. Opportunity to reach and connect with people that are interested in your product, brand or content. That is why we at the Progressive Automotive X PRIZE are using all of these new tools to get the word out about this exciting competition thru these blogs and all of the social networks at our disposal.