Ford Bold Moves

Ford launched an online video campaign recently called Bold Moves.  In their words, the campaign is a weekly updated video documentary series that takes you inside Ford as it attempts one of the largest corporate turnarounds in history...

We've been curious as to how open or filtered the effort would be, and have been pleasantly surprised with their candor.  Judge for yourself.  Below is the latest installment:

Comments

[Chuck]

Ford has found the unique advertising strategy in the form of "Bold Moves: The Documentary". This is to hoping that such marketing campaigns will be able to help them rise above their slumping position in the automotive scene.